Thursday, September 10, 2020

September 10 - National TV Dinner Day

 

Happy National TV Dinner Day! Today is observed annually on September 10. 


In 1953, C.A. Swanson & Sons changed the prepackaged meal business forever. Introducing the TV Dinner revolutionized frozen food. 


It was in that same year that the Swanson TV dinner company apparently had two hundred and sixty tons of frozen turkey leftover after Thanksgiving 


From this, they packaged them into trays with peas and potatoes, which evolved into the TV dinners America knows and loves today. 


In 1962, Swanson stopped using the name TV Dinner. However, in the United States, the term remains synonymous with any prepackaged dinner purchased frozen from a store and heated at home. 


The first Swanson TV Dinner consisted of a Thanksgiving meal of turkey, cornbread dressing, peas, and sweet potatoes. 


Originally, Swansons made the tray of aluminum. They separated each food item into individual compartments as well.  


At home, the cook heated the dinner in the oven. The cooking time was usually twenty-five minutes. Today, nearly all frozen food trays can be cooked in the microwave or a conventional oven. 

 

When is National Frozen Food Day? 

When Swanson’s first sold TV dinners, they priced them at ninety-eight cents. 


In the first year, production estimates reached five thousand dinners. To their surprise, Swanson far exceeded that amount. In the first year, they sold more than ten million of them! 


TV Dinner Facts 


  • • 1960 – Swanson added desserts to a new four-compartment tray. 

    • 1964 – Night Hawk name originated from the Night Hawk steak houses that operated in Austin, Texas, from 1939 through 1994. The original diners were open all night, catering to the late-night crowd. The restaurants produced the first frozen Night Hawk TV dinner in 1964. 
  • • 1969 – The first TV breakfasts were marketed. Great Starts Breakfasts and breakfast sandwiches followed later. 
  • • 1973 – Swanson markets the first Hungry-Man dinners. The meals included larger portions of its regular dinner products. 
  • • 1986 – Microwave-oven safe trays debut on the market.  
  • • 1986 – The Smithsonian Institute inducted the original Swanson TV Dinner tray into the Museum of American History. 

Much has changed since the original TV Dinner. They also remain a popular choice for a fast and convenient meal, fun to eat in front of the TV! 


HOW TO OBSERVE 


Get out a TV dinner, pop it in the microwave or oven, and enjoy! 


Use #NationalTVDinnerDay to post on social media. 


HISTORY 


While National Day Calendar® was unable to identify the origins of this food holiday, they continue to research the source. 


#NationalTVDinnerDay 

@Swanson 

@HungryMan

@Smithsonian 

@nichecinema 

No comments:

Post a Comment