Now, not only is cereal eaten for breakfast, but it has become a popular bedtime snack. Some people even enjoy a bowl for an evening meal. Bakers turn to cereal in their cake, cookie and bar recipes. The most popular one is Rice Krispies® Bar Treats.
A Little Cereal History:
German immigrant and entrepreneur Ferdinand Schumacher, later known as The Oatmeal King, began the cereal revolution in 1854 with a hand oats grinder in the back room of a small store in Akron, Ohio.
His German Mills American Oatmeal Company was the nation’s first commercial oatmeal manufacturer. In 1877, Schumacher adopted the Quaker Oats™ symbol, the first registered trademark for a breakfast cereal.
Granula, the first breakfast cereal, was invented in the United States in 1863 by American inventor James Caleb Jackson, operator of Our Home on the Hillside. This was later replaced by the Jackson Sanatorium in Dansville, New York.
However, the cereal never became popular since it was inconvenient as the heavy bran nuggets needed soaking overnight before they were tender enough to eat.
Do you remember mornings eating a bowl of cereal, reading the back of the box and trying to find the toy inside the box?
The cereal industry rose from a combination of sincere religious beliefs and commercial interest in health foods. Dr. John Harvey Kellogg experimented with granola.
He boiled some wheat, rolled it into thin films, and baked the resulting flakes in the oven; he acquired a patent in 1891. In 1895 he launched Cornflakes, which overnight captured a national market.
In 1906, Dr. John Harvey Kellogg’s brother, Will K. Kellogg (generally referred to as W.K. Kellogg), after working for his older brother, broke away, bought the corn flakes rights from his brother and set up the Battle Creek Toasted Corn Flake Company. His signature on every package became the company trademark and insurance of quality.
American inventor, breakfast cereal and foods manufacture Charles William "C. W." Post introduced Grape-Nuts® in 1898, and soon followed with Post Toasties®. Post was also a pioneer in the prepared-food industry. He was the founder of what is now Post Consumer Brands.
Because of Kellogg and Post, the city of Battle Creek, Michigan is nicknamed the “Cereal Capital of the World.”
HOW TO OBSERVE
Have a bowl for breakfast, lunch, and dinner. Share it as a snack or bake something and share your recipes. Use #NationalCerealDay to post on social media.
HISTORY
After two scoops, a prize and second helping, the identity of the day’s founder has fruit National Day Calendar® for a loop. They tried boo berry hard. If it were a life mission, perhaps it would be more than just "trix" for kids.
However, they figured that if they snap, crackle and pop a few more times, they might "cereously" score the lucky charms they krave that will lead them to the answer. It might seem corny, and a little bit flaky, but their capt’n crunches in the research department!
What’s your favorite cereal?
#NatinoalCerealDay
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@KellogsLatinoamerica
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