Friday, July 24, 2020

July 24 - National Tequila Day


Happy National Tequila Day! On July 24, today commemorates this alcoholic beverage with a little lime and salt.  

Mix up a Margarita, Paloma, or a Mamasita to celebrate the day! People have been making tequila for centuries, and it was once known as mezcal wine. 


In fact, tequila is mezcal, but mezcal isn’t Tequila. That’s because tequila is distilled from a specific type of agave plant. 

Also, the law protects its production. Take a sip, and we’ll travel into the history of tequila. 

Tequila History 

It all started around the 16th century. Hernán de Monroy y Pizarro Altamiran Cortés arrived on the North American continent with his Spanish conquistadors.  

However, they didn’t care much for the fermented mezcal wine served to them. Nonetheless, the Spanish introduced copper stills to the population. Enter the distilling process.  

Our story now takes us to Tequila, Jalisco, Mexico. Located in a valley west of Guadalajara in Jalisco, Mexico, the town made a name for themselves by distilling Blue Agave.  

Even though a variety of succulents in Mexico produce mezcal, only one delivers the nectar to distill Tequila. Blue Agave grows in the highland region.  

Indeed, the unique growing conditions contribute to a larger size and sweeter tasting agave. In contrast, agave grown in the lowland regions taste and smell more herbal.  

In Mexico, the law protects the production of tequila. The rule states tequila is only tequila if it is made within Jalisco.  

Additionally, the law limits production to regions in the states of Guanajuato, Michoacan, Nayarit, and Tamaulipas. 

However, the same ingredients distilled anywhere else cannot be labeled tequila.  
Interestingly, many names in the tequila business today were the very first commercial producers of tequila.  

For example, Don José Antonio Cuervo, a Mexican colonist from Spain, held the first license for making the favored beverage. He kept a well-known company as well. 

Two other names include Mexican distiller Don Cenobio Sauza (known as the "Father of Tequila") and former Mexican tequila distillery administrator/Tequila Herradura founder Félix López, whose businesses continue in some form today. 

Equally enjoyed in cocktails such as the margarita or tequila sunrise, connoisseurs savor a good tequila like a good whiskey. 

As a result, savvy drinkers experience the smooth renaissance of tequila. Surprisingly, it’s not the firewater they remember from their youth. 

HOW TO OBSERVE 

While cooking up fajitas, mix a drink for you and your friends. Try margaritas or a new cocktail. 


Make a celebration out of your meal. Join the conversation by posting on social media using #NationalTequilaDay. 

WARNING: Remember always to drink responsibly and never drink and drive.  

HISTORY 

National Day Calendar® is researching the origins of this beverage holiday. 

#NationalTequilaDay 
#TheChamps
@EaglesBand 
@JoseCuervoSG 
@eljimador 
@PeeweeHerman 
@nichecinema 

July 24 - National Drive-Thru Day


Happy National Drive-Thru Day! On July 24, today recognizes an innovation conveniently going strong today.  

 
The drive-thru reached its iconic zenith in the 1950s but stayed strong through the 1960s, 1970s and beyond. People have enjoyed this service since the 1930s. 

 
The ease of dropping off or picking up an item without getting out of the car may be something we take for granted. Of course, many studies point to the benefits and drawbacks associated with using the drive-thru. 


The first and most obvious that comes to mind is the ease of dropping off or picking up and item. 


Whether its the mail, a prescription or the dry cleaning, pulling up to a window or a slot and passing the article through is eminently easier than even finding a parking spot.  


Then, if we have children, we collect our children, our item and wait in line. After waiting, we usually search for our parking spot while juggling children and once again pile them back into the car. 


When multiple stops are involved, repeat the previous steps. Check the ease of use box. 


Secondly, many people think the drive-thru is faster. While that might be true at some locations, it will depend on the type of service, time of day, and where you are located.  


For example, a long line in the drive-thru at the bank may mean no waiting inside. The same may also be true at your favorite fast-food restaurant. 


However, if you only need to drop off a letter at the post office, use the drive-up option. 


Finally, accuracy tops the list of some drive-thru specialists. Again, this criterion is hit or miss. 


Depending on the type of business, time of day and location, accuracy varies. In 2018, interestingly, Chick-fil-A® mastered this arena with 97.3% accuracy. 


Did you know... 


  • • There are more than 211,000 fast-food restaurants in the United States! 

  • • The drive-thru format was pioneered in the United States for banking services. 

  • • Hamburgers sold for just eighteen cents at some of the first drive-thru restaurants. 

  • • Restaurants, coffee shops, liquor stores, pharmacies, and many more services utilize drive-thrus for quick service. 


HOW TO OBSERVE 

 
Enjoy the day by uses all the drive-thrus available to you. Post on social media using #NationalDriveThruDay to encourage others to celebrate the day with you. 

 
HISTORY 

 
America’s first drive-thru burger chain, Jack in the Box®, created National Drive-Thru Day to celebrate America’s love of convenience by car. 

 
#NationalDriveThurDay 

@jackinthebox 

@nichecinema