Happy National Dr Pepper Day! On October 24, for any and all of those who lover Dr Pepper, every day is a good day to be a pepper!
The original Dr. Charles T. Pepper opened Dr. Pepper's Drug Store in Rural Retreat in the late 1800s. His profession was also a physician and surgeon.
Dr. Charles T. Pepper was born in Montgomery County, Virginia in 1830. He received his medical degree from the University of Virginia and served as a surgeon for the Confederacy in the Civil War.
After the war, Dr. Pepper lived in Rural Retreat where he opened his medical practice and Dr. Pepper’s Drug Store.
He later hired Wade Morrison to work in the drug store and Morrison later moved to Waco, Texas, opened his own drug store and became the co-founder of Dr Pepper.
They then began selling a new drink that Texans could not get enough of. They named the drink Dr Pepper after Morrison's old boss in Virginia.
"Drink a Bite to Eat at 10, 2, and 4" was a legendary slogan used for decades to remind Dr Pepper fans to enjoy their favorite "pick me up" at three intervals during the day when research showed human energy to lag.
In 1936, John W. (Bill) Davis opened Virginia’s first Dr Pepper Bottling plant on McClanahan St. in Roanoke.
The period (full stop) after “Dr” in the Dr Pepper logo was discarded for stylistic and legibility reasons in the 1950s.
Afterwards, Roanokers consumed more Dr Pepper per capita than any other place on earth from 1957 to 1959 and again in 1961!
Dr Pepper and Roanoke have a “One-of-a-Kind” relationship with the large, historic, and iconic Dr Pepper sign that can be seen for miles and have supported community events with the addition of Dr Pepper Park at the Bridges.
A study that year authored by a Dr. Walter H. Eddy "found that human energy dropped to its lowest point at 10:30am, at 2:30pm and again at 4:30pm daily."
J.B. O'Hara of Dr Pepper then asked Tracy-Locke-Dawson Inc. (an ad agency), to design a campaign around that information.
The agency later held a contest, and Earle Racey, one of their copywriters, won with his "10-2-4" idea--the idea being that drinking the sugary, caffeinated soda at 10am, 2pm, and 4pm would perk you up and get you through those impending energy drops a half-hour later. The slogan has endured in one form or another ever since.
Since 1936, more Dr Pepper was consumed per capita than any other place on the globe from 1957 to 1959 and we still consume the most Dr Pepper in the United States.
In March 2015 TIME wrote an article about a one hundred-and-four-year-old Texan woman named Elizabeth Sullivan.
She said that secret to longevity is Dr Pepper. She’s been drinking three cans a day for about forty years, she told Fort Worth’s CBS affiliate.
“Every doctor that sees me says they’ll kill you, but they die and I don’t,” she says. “So there must be a mistake somewhere.”
For her birthday, Sullivan received a gift basket from Larry Young, the CEO of Dr Pepper Snapple Group. She also got a cake shaped like a can of Dr Pepper, because obviously.
Every year, Downtown Roanoke offers a free event on Dr Pepper Day in the Market Square, with free product, free T-shirts and other goodies.
Dr Pepper is a combination of twenty-three flavors including cola, cherry, licorice, almond, ginger, lemon, orange, molasses and cardamom.
Dr Pepper has been a great contributor to the community for over eighty years and the company is excited to celebrate that relationship with Dr Pepper Day on October 24.
To this day, Roanoke has among highest per capita consumption rates in the United States.
What is your favorite flavor of Dr Pepper?
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