Today is the 36th Anniversary of the PG-13 rating! It was officially announced by the American longtime then-MPAA president and influential pro-copyright lobbyist Jack Valenti on July 1, 1984.
Although today it is primarily used to indicate the number of swears in superhero movies, at the time, the idea was to shield young children from gore and violence.
Recognizing a need for a middle ground between PG and R, this was after films like the 1984 American adventure/action film 'Indiana Jones and The Temple of Doom' that the PG-13 rating were created. It was the first significant change to the rating system since its inception.
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