July 14 - National Cow Appreciation Day

Happy National Cow Appreciation Day! Have you herd? Things go udder-ly awry in the middle of July each year during the day.  

 

Today, any and all people dress like bovines for free food. It's truly a moo-ving experience to witness.

For just one day, this gathering is designed to save the lives of cows anywhere and everywhere. How? By eating chicken instead, that’s how. 

Across the country, for one day only, children and adults alike herd into their local Chick-fil-A® for their favorite cow meal. And it’s not hay. 

Spotted cowls of black and white hoof it across town. Between baseball and soccer, they steer themselves toward the nearest grazing. 

If it feels like déjà-moo, perhaps you’ve joined in the stampede a time or two. 

They arrive in cars, trucks, and even cow-a-sakies. Even though the crowds grow and grow, there’s never any need to beef up security.  

While some of us may be outstanding in our fields, we should get a mooove on before it’s pasture time to get free food.

Even the dairies across the country have joined the herd. They remind everyone of the good products cows and producers bring our way. 

It’s a positive way of milking a celebration (and these cow puns) as well as utilizing both sides of the hide. 

HOLY COW! 

The cow's caretaker, known as Cowboy Phil, has been working for Chick-fil-A® for 18-20 years. 

To put it in human terms, that's 65 to 72 years!

And that's no bull. 

HOW TO OBSERVE 

Dress like a cow. Highland, Holstein, Hereford, Angus, Jersey – take your pick. Visit Chick-fil-A® and get a free meal. Celebrate the cow. Give a cow some hay. They deserve it.  

Use #CowAppreciationDay to share on social media. 

HISTORY 

In 1995, Chick-Fil-A® created National Cow Appreciation Day in commemoration of Heff R. Jones and his humorous “EAT MOR CHIKIN” billboard campaign that took place. 

In 2004, the first event was launched. It led to a fun and entertaining promotion for the restaurant. 

#CowAppreciationDay 

#ItsTheirPleasure 

#NotWhatsForDinner 

@ChickfilA 

@nichecinema