May 22 - National Cooler Day

Happy National Cooler Day! What more could you need than a cold drink for the official launch of summer? Something to keep it cold, of course! The Friday before Memorial Day, today makes staying cool easy this summer. 

As simple as the design of a cooler may seem, it wasn’t until the 1950s that the first cooler or “portable icebox” made the scene. In fact, the material needed to make coolers didn’t even exist until 1944. 

While we rely on coolers today to keep our food and beverages cold for various outdoor activities – they do so much more. 

Coolers save lives during disasters by carrying food (cold or hot) to areas affected by loss of power.  

Sporting events, fundraisers, and parades run more smoothly when volunteers bring their coolers along. They also keep medications at the proper temperature during shipping. 

Of course, the combination of durable portability makes the cooler an essential tool in many ways. It is our spare seat, prep station, and umbrella anchor as well.  

Despite the wear and tear endured, they faithfully provide us with an ice-cold drink on a hot day – until the beverages run out. 

HOW TO OBSERVE 

The first part is easy. Locate your cooler. National Cooler Day reminds us that sometimes we loaned our cooler to a friend, or it might be time to get a new one – a cooler that is. 

Part two, fill it up with all your favorite beverages and food. 

The final step is to have fun with your friends and family while sharing it all using #NationalCoolerDay on social media. 

HISTORY 

In 2019, RTIC® Outdoors founded National Cooler Day to kick off the Memorial Day weekend by recognizing coolers as the Summer essential that makes getting away, helping out and celebrating so much easier. 

In May 2019, the Registrar at National Day Calendar® proclaimed National Cooler Day to be observed annually on the Friday before Memorial Day. 

About RTIC® Outdoors 

American entrepreneurial twin brothers, John and Jim Jacobsen, gained success in the cooler industry by selling their high-end products for less.  

They offer high-quality coolers with all of the features customers want – at a fraction of the price you can buy in a retail outlet. 

How? By cutting out the big box retailers, using word of mouth, & social media to promote their coolers.  

In the three years since launching RTIC® Coolers—now known as RTIC® Outdoors—the duo’s ultimate goal remains the same; provide high-quality, affordable products for all. 

“It’s about the adventure, and how you can take RTIC® along—spend the money on the adventure, not on the gear.” -John Jacobsen 

#NationalCoolerDay 

@rticoutdoors 

@nichecinema

DATES 

May 28, 2021 
May 27, 2022 
May 26, 2023 
May 24, 2024 
May 23, 2025 
May 22, 2026 
May 28, 2027 
May 26, 2028 
May 25, 2029 

May 24, 2030