Happy national Twinkie Day! On April 6, today celebrates the cream-filled snack cake and takes place on what is believed to be the anniversary of its invention. It is likely the day was first formally celebrated in 2012.
Hostess®, the maker of the Twinkie said, "National Twinkie Day is the perfect time for Hostess® fans to enjoy their own small celebrations."
The Twinkie was invented in 1930 by Canadian inventor James Dewar, who managed the Continental Baking Company in Chicago, Illinois. He got inspiration for the treat after seeing a billboard in St. Louis for shoes called Twinkle Toes.
Twinkies later began being sold by Hostess® and were originally filled by hand and made in shortbread pans.
Their flavor was banana cream, but this was switched to vanilla cream during World War II, as bananas were largely not being imported at the time.
The mascot for Hostess®, Twinkie the Kid, has marketed many flavors over the years since his debut in 1971.
Twinkies are also known for their long shelf life. The oldest Twinkie is thought to date to 1976.
In that year, Roger Bennatti, a science teacher, left a Twinkie sitting on his chalkboard. He didn't move it for three decades, and now it is in a glass case at the school, located at George Stevens Academy in Blue Hill, Maine.
Twinkies have long been associated with junk food. On November 27, 1978, Dan White of San Francisco, California killed Mayor George Moscone.
This was also along with American politician and the first openly gay elected official in the history of California Harvey Milk.
White used the "Twinkie defense," saying that the eating of Twinkies and candy bars had altered his mind, making him temporarily insane and causing the shooting.
In 1999, 42nd U.S. President Bill Clinton put a Twinkie in the Millennium Time Capsule, which wasn't to be opened until 2100. Sadly, the Twinkie was removed because of fear that mice would eat it.
In 2012, Hostess® declared bankruptcy and closed their bakeries. However, Hostess® was purchased by Apollo Global Management in 2013, and Twinkies were quickly back on the market.
The world's #1-ranked eater, Joey Chestnut, set the first-ever World Twinkie Eating Record. This was with a staggering one hundred and twenty-one Twinkies in just six minutes!
The record was set on October 26, 2013 at the first-ever World Twinkie Eating Championship, located at Bally's Casino-Tunica in Robinsonville, Mississippi.
The event marked the debut for the iconic cream-filled pastry in official, sanctioned competition.
Today, Twinkies continue to be deep-fried at fairs, eaten plain, and used in many other recipes.
Some other flavors over the years include blue raspberry, orange cream, and pumpkin spice. Early on they were recommended to be eaten with fruit or ice cream.
There have even been green Shrek and Ghostbusters Twinkies, the latter being lime flavored.
In 2016, for National Twinkie Day, Hostess® asked African-American singer, songwriter, voice actor, and YouTube personality Adam Nyerere Bahner (better known by the pseudonym Tay Zonday) update his song "Chocolate Rain" to "Chocolate Cream," in honor of the new Chocolate Cream Twinkie.
HOW TO OBSERVE
Celebrate the day by eating Twinkies! Pick up a box or attempt to make your own. Use them to make a cake or tiramisu.
You could also deep fry them, or eat them in a Twinkie Weiner Sandwich!
HISTORY
National Twinkie Day is annually observed on April 6.
What is your favorite flavor of Twinkie?
DATES
April 06, 2021
April 06, 2022
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